Williamhawk
Joined: 16 Nov 2017
Posts: 7
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 Posted: Wed Jan 03, 2018 6:04 am Post subject: sales effect of advertising?
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Hello,
We have evaluated the sales effect of advertising over the long term by analyzing 15 market tests up to two years after they ended. In these experiments, the test group viewed more advertisements than the control group during the test year. We then stopped the extra advertising and sent both groups the same amount. Across 15 cases, there was a demonstrable carryover effect. The sales increase for the groups receiving more advertising averaged 22% in the test year, 17% in the second year, and 6% in the third year. Although the carryover effect declined on average, in six cases it actually widened.Is this right information Promotional Advertising Campaign Examples ? I didn't get the right solution.
please help.
Any help will be appreciated.
Thank you. |
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